To be cruel is to ‘wilfully cause pain or suffering to others’. When we test make-up on animals – rabbits, guin…
Emma Håkansson
Emma Håkansson is the founder of Willow Creative Co, a hub for all things creative and conscious. Much of Willow’s work is based around creating content for ethical brands, and consulting on ethical practices and how brands can become more kind, in all aspects. Emma works with Animal Liberation Victoria, now particularly focussing on fashion and beauty based animal cruelty. Emma also works as a model and writer. You can follow Emma and Willow on Instagram: @hakamme @willowcreativeco