’Til Dusk Do Us Part: Six Vegan, Cruelty-Free Eyeshadow Primers That Last All Day


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Let’s face it — in our current beauty industry, there are arguably more products than most of us have the time, energy, and storage space to deal with (how many different highlighters does one person need?). But not every product is a well-marketed tube of something we can easily do without. If you’ve ever switched from priming your eyes with concealer to priming them with eyeshadow primer, you’ll probably agree that eyeshadow primer is worth the investment and the effort.

The right eyeshadow primer makes a world of difference.  First, it creates a smooth canvas for your eyeshadow.  It can enhance the pigment of your eyeshadow, allowing it to look more like the beautiful, well-rounded hue in the palette. Also, depending on the formula, it may colour correct.

Perhaps most importantly, eyeshadow primer makes your eyeshadow last. The right eyeshadow primer for your skin type can prevent smudges and creasing, so your carefully created look lasts well into the PM. This is especially helpful if you’re prone to oily eyelids as oil works against eyeshadow’s staying power (cue annoying creases).

The following are six vegan and cruelty-free eyeshadow primers formulated to stay with you ’til the end.

Milani Eyeshadow Primer

This light beige primer is an excellent budget-friendly option. Designed to suit both powder and cream eyeshadows, this primer can help your look last for up to 8 hours. The lightweight formula works especially well with neutral eyeshadow shades and is perfect if you’re looking for something basic, affordable, and dependable.


Cover FX Anti-Age Smoothing Eye Primer

If you’re seeking a multi-tasking eye product, consider trying this hydrating, soothing, and de-puffing eye primer, designed to be used on the eyelids and the under-eye area to extend the life of eyeshadow and concealer, respectively. The primer features albizia julibrissin bark extract, which helps reduce the appearance of fatigue, while cucumber instantly soothes sensitive skin around the eyes. Finally, a blend of peptides works to reduce inflammation and improve firmness. Indeed, if you love skincare as much as makeup, this is the eyeshadow primer for you.


e.l.f. Shadow Lock Eyelid Primer

Finally, an eyeshadow primer that comes in multiple neutral shades to suit various skin colours. This silky formula blends beautifully onto skin, allowing for fuss-free eyeshadow application. A little bit of this workhorse primer goes a long way—and it’s beloved for really clinging to those hard-to-secure shimmery shadows.


Blinc Eyeshadow Primer

Formulated to be your eyeshadow powder’s best friend, this primer also contains skincare ingredients to fight the appearance of environmental damage and dry skin. It also helps fill in fine lines on the eyelid for a smooth canvas and promises to withstand tough conditions—including crazy weather and hot yoga.


Wet ’n Wild Photo Focus Eyeshadow Primer

This primer dries clear while brightening eyelids so eyeshadow colours stand out beautifully. It’s a trusty staple for any eye look and has been described as a super-affordable dupe for more high-end, cult-favorite eyeshadow primers.


NYX Proof It Eyeshadow Primer

Praised for its ability intensify any eyeshadow (including nudes!), this eye primer is waterproof and promises to withstand both rain and tears. It also protects eyeshadow from fading and smudging.


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Photos by Haley Rivera via Unsplash and respective brands

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Mary Hood Luttrell

Beauty Editor

Mary Hood Luttrell is a vegan beauty enthusiast living in Corpus Christi, Texas with her husband and standoffish but lovable cat. Mary enjoys cooking veggie-filled dishes and practicing yoga and ballet. She is the Beauty Editor at Peaceful Dumpling and a writer at Barbara Michelle Jacobs and Debb Report.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: hello@vildamagazine.com


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