Bourgeois Boheme’s Pinatex Collection is Every Eco-Vegan’s Dream Come True

Cutting out leather from your wardrobe makes sense on several levels – recent findings uncovered just how horrific the industry is for humans as well as animals. Moved by environmental concerns as well as animal rights, ethical fashion brands are looking into new ways to create leather-look collections without harming the earth, with unexpectedly creative results. Case in point: London-based Bourgeois Boheme‘s newest foray into Pinatex. 

What exactly is Pinatex?

According to Ananas Anam, the brand who actually created the material, it’s a natural, sustainable, non-woven textile created from pineapple leaf fibres. We’re talking waste fibres, so this is an eco effort in more ways than one. The fibres are the by-product of the pineapple harvest, meaning that no extra land, fertilisers, water or pesticides are needed to produce them. The production also provides an additional income source for pineapple farmers.

Why should vegans care about Pinatex?

Because this is one of the exciting developments that mean that faux leather can become a much more planet-friendly product than the pleather of the past could ever dream of being. We no longer have to choose between living cruelty-free or eco-friendly. We can have our (egg-free) cake and eat it too.

Bourgeois Boheme’s collection

To enhance the leather-like look and properties of Pinatex and interpret the innovative material in a stylish and wearable way, Bourgeois Boheme tapped into British heritage, elegant lines and dapper detailing both for men and women. A number of the artisan-made flats, heels, brogues and ankle boots offered by the sustainable label are for the first time available in Pinatex – three women’s designs and three models for men.

“We chose to use Pinatex for this SS17 season as it was a great natural and innovative alternative to vegan leather and which differentiates our sustainable offering of timeless and modern shoes,” says the brand’s Marketing and PR Officer Sophie Yannouris. “The material is also gaining ground on the red carpet with Livia Firth wearing a Pinatex dress at the Met Gala this week . The production of the material also helps communities in the Philippines which is very important to us too to know that we are helping pineapple farmers grow their business.”

“We invest a lot of our time finding new materials to use for our shoes either for the whole upper or for details on our shoes,” continues Sophie. “This SS17 season we have used cork for a unisex sneaker, the Kim, which also has recycled soles and organic cotton laces. For next season we are using an eco-slate stone material for some details on our shoes and we are also sampling apple leather to try on our styles. There are so many alternatives to leather In the market at the moment and it is really important for us to be an innovative company that cares about sustainability, ethics but also innovates in the shoe industry.”

The women’s designs that Bourgeois Boheme is releasing in Pinatex are the sleek ankle boot Annie, the cross-over slip-on Victoria and the minimalist slip-on sandal Felicity. For men, the Pinatex styles are desert boot Noel and Chelsea boot Keith. Versatile and stylish, these designs are a perfect addition to a forward-thinking wardrobe.

A modern take on timeless British design, Bourgeois Boheme have for years been leaders in bringing eco-friendly vegan accessories to a growing market of conscious consumers, and this season is no different. Aside from Pinatex uppers, other sustainable textiles used in the brand’s SS17 collection are recycled, seed-based materials from food-free crops used in the linings. Sleek and wearable, this is a line that will support your wardrobe for many seasons to come.

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was chosen as one of Vegan Good Life Magazine’s Vegan Business Influencers of 2015 and nominated for Best Vegan Entrepreneur by Unicorn Goods Best of Vegan Awards 2017. She is also a Huffington Post blogger, THRIVE Career Mentor at Reading University and speaker at events such as VegFest and VegoVision Sweden. She loves to travel, do yoga on her sea-view balcony, and drink too much coffee.

4 Comments
  1. So expensive, no wonder most of people think that veganism is for rich people. Those shoes cost more than my weekly food budget for 2 people (60 pounds). How about vegan shoes for job-seekers or disabled? Should they walk barefoot? I’m vegan myself btw.

    1. Marzena, GIRL if anyone knows your pain it’s me. Most of my team here at Vilda are used to my rants about expensive ethical fashion! I’d say that for smaller sustainable brands, £60 is on the very low end of the spectrum – most sustainable shoes go well into the hundreds. And it’s such a shame – if I had the money, I’d be happy to know I’m giving it to a brand that uses it to pay fair wages and use eco-friendly materials rather than a “luxury” brand that harms the planet and slaps a huge price tag on it. But when you just don’t have the cash, what’s a vegan fashionista to do? I say look at vintage or second-hand shops. SO many hidden gems to be found and enjoyed!

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