Mindfully Made, Ethically Chic: Introducing Filbert Vegan Bags

Finding the perfect everyday bag is one of the biggest challenges, but also one of the most exciting endeavours as an ethical shopper. The ideal bag is roomy enough to hold your day-to-day essentials, sufficiently sturdy to be lugged around all day, be versatile enough to be matched with most of your outfits and – last but absolutely not least – ethically produced.

In the last few years, the selection of vegan-friendly handbags has skyrocketed from so-so to spectacular. The frumpy, shapeless sacks have been replaced by sleek styles in innovative materials, which is welcome news to fashion-loving vegans. One of the brands who will be adding its name to the growing list of must-haves for ethical fashion is Filbert, founded by Bridget Brown.


“We started Filbert to create and curate a luxe vegan handbag collection we wanted ourselves, but couldn’t find”, says Bridget. “A collection that sets both an elevated aesthetic and ethical standards.”

And it’s safe to say, Filbert is set to succeed. “When we started the brand, we knew that we wanted to question every component that went into constructing the bags, from the thread to the brass rivets and the labels,” continues Bridget. “We think that’s the definition of ‘mindfully made'”.

The accessible, easy-to-match designs are thoughtfully crafted locally in the US. Each bag is shipped in an organic cotton drawstring dustbag locally produced in the US, which can be repurposed as a shoe bag for your suitcase while travelling.

Inspiring awareness and kindness through fashion, Filbert is part of a new wave of designers and brands who incorporate a mindful ethic into their brand. It’s no longer just about the look, even though aesthetics is definitely key. Consumers today want to be assured about materials and production practices, and Filbert is aware of that. All their designs are PVC-free, lined with organic cotton and use solid-brass hardware made in the US.


The curated collection, launching in early March, consists of four designs: the Riley, an everyday tote with top zip and laptop compartment; the Pixley, a crossbody that converts into a clutch; the Baker, a hobo with a crossbody/shoulder strap; and the Steiner, an Italian cotton canvas open tote. All the designs are offered in three shades: a chestnut brown, a pebble beige and a slate black.

Attention to detail is a big part of Filbert’s process: even the zippers are carefully sourced in Switzerland.  The soft and smooth vegan leather, along with the resistant Italian canvas, are versatile and durable, perfect for a bag that will become the idea day-to-day companion. Perfect for “carrying library books and rescue kittens”, as Filbert claim on their Instagram profile – sounds like our kind of bag.

This post contains sponsored content. Photos courtesy of Filbert.

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

  1. This seems like the dumbest thing ever. What a terrible article – so obviously written by the company. And there is nothing new or chic about those bags!!

    1. Hi Georgiana! Thanks for visiting this site. This article is a sponsored advertorial, which is clearly stated at the bottom – ie a form of advertisement. It was not written by the company, but it was commissioned by them. The bags are new in the sense that it is a new range, launching now. Whether they are chic or not is up to each customer to decide (we love ’em) – but the facts are that these bags are sustainable, locally produced and made without animal cruelty. And that’s the kind of chic we want!

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: hello@vildamagazine.com


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