7 Super-Cool Ethical Lingerie Brands

Looking good starts from the inside – that’s why we’re into ethical lingerie. When researching for names to add to this list of underwear brands worth sharing, I made sure each brand followed fair-trade labour practices, had a range of cruelty-free items, and was practising eco-friendly methods from how the product is manufactured down to the fabric that is used. However, please note that no one is perfect, and making an effort in the first place to contribute to ethical and eco-friendly fashion is already a big step towards change. On top of pledging to strive for conscious efforts all around, each of these brands has a killer style with their own unique voice. Here are the lovely seven:

Faelyn is designed by a woman named Emily in Brooklyn, NY. Her designs have us swooning and dozing off into a dreamy place. Committed to sustainability, she produces these undergarments with eco-friendly and organic cotton without harsh chemical dyes. In addition to the brand’s mission to help the environment, Faelyn is sweatshop free and cruelty-free – a small brand you can definitely trust.


Copyright: Faelyn 2016

PACT wants to educate their customers. This ethical brand’s website contains informative slides about the cotton industry and how impactful choosing organic and sustainable cotton is for the environmentthe farmers, and the factory workers. Lots of respect for this brand’s efforts to be completely transparent. PACT’s underwear is practical, soft, and comes in 5 different fits, each with their own array of colours and patterns to choose from.

  1. © 2002–2016 PACT Apparel.

    What started off as a passionate discussion between two friends, Laura Schoorl and Rachel Corry’s dreams of creating a minimal and locally made underwear line soon became reality with Pansy.  Located in Oakland, CA the line is now run by Laura. Every fabric item is responsibly sourced from locations in the U.S., and sewn together in San Leandro, CA. Their brand has a minimal look that will easily adapt to any wardrobe. Their lingerie also comes in a range of solid colours, from ‘Rust’ to ‘Pale Blue’.

    © PANSY 2016

    Style Saint wants to be a part of the conscious effort to make changes to the fashion industry, while encouraging customers to contribute less to environmental change. Taking strides to create awareness, each clothing item reveals how many hours of ethical labour was paid, how many yards of sustainable fabric was used, and how many gallons of water was saved. Another thing we love about Style Saint is that they have created an entire clothing line made from sustainable fabrics that can be worn year-round. Their entire lingerie line (currently available) is silk-free and made from sustainable nylon fabrics.


    Naja was founded by Gina Rodriguez (actress known from Jane the Virgin) and Catalina Girald, on a mission to empower women. Their lingerie brand is committed to 4 main areas: to be a business that primarily employs and benefits women, the Underwear for Hope program, producing detailed and well+crafted designs unique to Naja, and to always using environmentally friendly processes. Striving for eco-conscious efforts, this brand uses eco-friendly fabric printing to reduce water waste, and try to incorporate fabric from recycled plastic bottles in their designs as much as possible. Read more about their story here.

    ©2016 Naja

    Blue Canoe was started by Laurie Dunlap in San Francisco, and they’ve been making eco-conscious clothing since 1994. Each item is made in the USA from organically grown cotton, bamboo, or hemp and non-toxic sustainable dyes. Considering those who have allergies and chemical sensitivities, each of their pieces are created by using fabrics that are as pure and allergy-free as possible. Their styles represent a look that is functional, simple, and timeless.


    © 2016 Blue Canoe


    I discovered Mighty Good Undies by accident and was very excited to have stumbled upon it. This brand is making it a point to not only bring ethical fashion into mainstream awareness, but to make it a common practice in the fashion industry overall. Their collection is ethical and affordable as well as high in quality. You get a keen sense that the founders, Hannah Parris and Elena Antoniu, have an extensive knowledge of what is means to be ethical and sustainable; you can feel safe knowing that this company is all about doing good for the people and the environment.


    Screen Shot 2016-08-28 at 9.46.53 PM

Making the choice to wear underwear from companies that do good will literally make you feel great from the inside and out. Knowing that your stylish and comfortable underwear doesn’t include any chemical processes using toxic dyes, are made with eco-conscious fabric, while understanding that your purchase supported fairly paid workers is as rewarding as knowing you look great (at least!). There is so much good and positive effect that these practices should be a definite given. Each of these brands are indubitably aware that fashion has an impact on the environment and the people. Let’s hope for a future where more ethical and conscious companies pop up, where ethical and environmentally conscious clothing is viewed as commonplace.


A version of this article was previously published on acupofjoan.com

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Sustainable fashion and lifestyle blogger at acupofjoan.com

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