Meat Sucks: Swedish Cowgirl Styles Raw Apparel


You might be familiar with Raw Apparel from our editorial in London, and you may know vegan YouTuber Swedish Cowgirl from her video on vegan workouts – but in this brand-new collab, we wanted to let vlogger Sofie loose in her wardrobe with a Raw Apparel’s Meat Sucks sweatshirt, styling it in different ways. This is what happened.

Ever a subtle statement-maker, the Meat Sucks sweatshirt adds a hint of casual cool to skinny jeans, ankle boots, dresses and that to-die-for tartan shirt Sofie pairs it with.

We love how Sofie takes the shirt from rainy days, with jeans and a jacket, to summer nights, with a slinky tank top and shorts. This is a design that does more than just promote vegan living -it’s a multi-tasking wardrobe staple.


Like Sofie says, versatility is key. “You can be creative and style the same shirt in many different ways”, she says in the video. It’s better for the environment!”.

We can’t help but agree.

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit:


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