What’s the true sense of shopping in an eco-friendly way? Choosing responsible materials? Not using animal-derived products? Or could it be about simply shopping less?
The most likely answer is d) all of the above, which Cara Bartlett and Vanessa Van Zyl, founders of VETTA Capsule, know something about. Creators of a unique concept, Vanessa and Cara launched their collection this year – a range of only five sleek, easy-to-match pieces that, between them, can be used to create 30 outfits. That’s right, a whole month of stylish dressing, with just five pieces.
The collection was created to combat the endless cycle of impulse shopping, which has detrimental impacts on people and the planet. “We thought to ourselves, ‘there must be a better way’, says Cara. “We set out to create clothing that’s versatile and responsibly made, those go-to items in your wardrobe that you love to wear – and can feel good about wearing.”
Responsible manufacturing
When it came to manufacturing processes, VETTA chose ethical from the start. “We’re manufacturing our first collection in the US, in responsible factories, from eco-friendly materials”, adds Cara. “We’re working with a highly skilled factory in NYC that manufactures for brands stocked in Saks Fifth Avenue and Barneys. Only we wanted to make it accessible for people, so we’re selling directly to the customers for half the price.”
What materials does VETTA use to produce its planet-friendly collection? The star of the show is tencel, a fabric made from raw wood fibres, which required less water than most commercial materials used in clothing. It’s created in a closed-loop system that recycles the solvents and minimises its planet impact. “The fabrics we used were chosen for their environmental impact, but also for their practical properties”, says Cara. “Tencel can be extremely absorbent and soft, and the fabric we’re using feels like a combination of cotton and silk”. All materials are also vegan-friendly.
Less is (literally) more
The collection’s uniqueness lies in its versatility – the sharp, minimalist designs can be mixed and matched to create a variety of looks. A v-neck bell-sleeve blouse that can be worn in two ways, a short-sleeved tunic that can be tied to create a crop design, tailor-look culottes with removable suspenders, a relaxed tunic that can be worn as a dress and two-piece dress that can be worn in an amazing five (!) ways. “We focused on simple and wearable designs that give you more value and make your life easier”, says Vanessa.
Learn more about the collection and shop VETTA Capsule here.
