Myths and Truths About Vegan Fashion

Kira Ikonnikova Unsplash
photo by Kira Ikonnikova via Unsplash

Despite the current rise in vegan living, discussing vegan fashion still gets a few raised eyebrows. “What do you mean, vegan fashion? Aren’t all shoes leather?” and “but there isn’t any meat in clothes” are only a few of the more bizarre reactions I’ve gotten as founder of this magazine. As I’ve gone about planning articles, interviewing people and investigating brands, I’ve come to a conclusion: people have quite a few misconceptions about vegan style. Mainly due to the fact that the term vegan is still primarily connected to food, the misconceptions around vegans and fashion live on – but designers, bloggers and other compassionate style lovers are doing their best to dispel the myths.

 

justinekeptcalm
photo via Justine Kept Calm and Went Vegan

Myth: Vegans all look, dress and smell like hippies.

Truth: Vegan fashionistas are just as stylish as your average Fashion Week-goer.

As I write this, I am wearing a Diesel Black Gold dress, the Zara version of Chloe’s Susanna boots and my favourite (carmine-free) red lipstick. I smell of The Body Shop’s Vanilla Mist. No incense, no dreadlocks. Not all vegans are made equal and most of the Vilda team looks (and smells, I guess) more like me than the stereotypical unshaved, unshowered, Birkenstock-wearing Standard Vegan (who’s got  more than a few things in common with the stereotypical Standard Feminist: neither is the only, or even the most frequent, version of the lifestyle). I’m not sure that Birkenstock vegan even exists – I’ve never met a person like this. Nowadays, vegans look and dress more along the lines of the super-chic Justine Siegler (above) of the blog Justine Kept Calm and Went Vegan, who has given style tips to Vilda readers here.

duckalicious
photo via Duckalicious


Myth: Vegans don’t know fashion.

Truth: Compassionate consumers are rapidly becoming experts.

Conscious new style bloggers like Duckalicious and Roxie Hsieh is proof that vegans are a fashion industry force. We know brands, we care about style, we are inspired by trends. And we know how to dress – founder of Freedom of Animals, the impeccably dressed fashionista Morgan Bogle is another good example of the style-conscious vegan. She is often spotted on the streets rocking a sleek, urban-minimalist outfit that is the envy of streetstyle addicts everywhere.

 

BeyondSkinlookbook
photo via Beyond Skin

 

Myth: vegan shoes don’t hold a candle to the quality of real leather

Truth: Cruelty-free shoes can pack longevity.

Aside from the fact that I’ve personally had lots of leather shoes that fell apart just as quickly as their cheaper faux counterparts, there are plenty of vegan designers that make quality footwear. Stella McCartney is the first one that comes to mind (let’s discuss these starry Elyses!) but check out Beyond Skin (pictured above), Cri de Coeur and OlsenHaus for compassion and quality. Beyond Skin craft the insoles of their shoes from 70% post-consumer cardboard, and their soles from 70% recycled resin, making them the chic, planet-conscious choice.

justinekeptcalm2
photo via Justine Kept Calm and Went Vegan

 Myth: Vegan bags are all cheap plastic.

 Truth: Who needs leather when you can have a Falabella?

 
Once again, Stella McCartney proves ’em wrong on this one (I love how she does that every time) with the first vegan accessory to ever qualify as an It bag, but we’ve also got Freedom of Animals (who recently collaborated with actress Nikki Reed on a sustainable capsule collection of sleek, versatile bags) and Angela + Roi to rival leather bags as durable, reliable and chic accessories. Angela+Roi recently teamed up with the ASPCA for an animal-friendly collab: a portion of A+R’s sales will go to the ASPCA to help mistreated animals and “convey that fashion doesn’t depend on cruelty” – a message worth repeating. Check Angela + Roi’s super-chic collection to find your ideal work bag.

 

petalookbook7
photo via PETA

Myth: It’s impossible to make quality coats and knitwear with no wool.

Truth: Have you ever heard of Vaute?

NYC designer Leanne Mai-ly Hilgart’s brand Vaute Couture was the first designer to show at New York Fashion Week, showcasing gorgeous vegan fashions on the runway. The high-tech, waterproof coats and chunky, cosy knits are made locally in NYC and organic, recycled fibres often take centre stage (incorporating fibres from plastic bottles pulled out of Italian rivers are just one innovative technique that Vaute uses to make their fashion planet-friendly).

 

Times are truly changing – and fashion is changing with them. Through new technologies, groundbreaking techniques (such as lab-grown leather) and the compassionate actions of consumers who no longer want to wear animals, compassionate fashion is earning its rightful place on the runways and in our wardrobes.

 

A version of this article was previously published on Coffee and Heels

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was chosen as one of Vegan Good Life Magazine’s Vegan Business Influencers of 2015 and nominated for Best Vegan Entrepreneur by Unicorn Goods Best of Vegan Awards 2017. She is also a Huffington Post blogger, THRIVE Career Mentor at Reading University and speaker at events such as VegFest and VegoVision Sweden. She loves to travel, do yoga on her sea-view balcony, and drink too much coffee.

1 Comment
  1. I have to admit — the V-word did turn me off at first. Why? Because when you’re ignorant to what it truly means to be vegan (not eating or wearing anything that contain animal products) you think it’s a Birks, incense, weird thing. Obvious it’s completely not, but I think in the realm of fashion and possibly getting more major designers to embrace non-leather materials and make cruelty-free leather products/garments as fashionable as their real leather counterparts, the proper marketing needs to be in place.

    Joseph Altuzarra makes a great point (http://www.latimes.com/business/la-fi-vegan-fashion-20150205-story.html) that we should not call leather-like products “vegan” or “faux” leather. People have skewed connotations of the word “vegan” and of course the word “faux” implies that it’s fake or a cheap version/imitation. I think if we came up with an entirely new term for leather-like materials it would help draw people to the products/garments made form it. Or at least it wouldn’t drive people away from it before they even investigate what it truly is.

    Unfortunately, until the connotation of the word “vegan” is given a major makeover and people start thinking of being vegan as being cool and not weird/hippie/whatever I think there’s going to have to be clever marketing strategies employed.

    Despite my past judgment of the term, I am currently transitioning my wardrobe into being 100% cruelty-free. If anyone wants to embark on this journey with me, you can check out my step-by-step process on my blog:

    I also think it’s important to get people who may not have a fully animal product-free (or plant-based) diet onboard because transitioning into a cruelty-free wardrobe is still an impactful way to be more conscious/ethical. Most people don’t realize that leather is not simply a byproduct of the beef industry. In America, yes, but in India and some third-world countries cattle is breed, raised, abused, and brutally slaughtered specifically for leather. And it’s not just the cows and goats. It’s rabbits (angora) and so many more.

    – AB

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: sascha@vildamagazine.com

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