This Earth Day, we should all be asking ourselves just how much impact our shopping has on our planet. Amidst greenwashing, eco initiatives and endless discussions of a more transparent fashion industry, are we really choosing as well as we should? How can you tell if your conscious shopping is truly making a difference?
Reformation, the brand that’s making eco fashion sexy, is taking matters into their own capable hands by introducing a tool that makes it shockingly easy for shoppers to monitor their own impact. Last year, the brand launched RefScale, a tool that made it possible to track exactly how much of an impact their garments had on the environment in terms of water, waste and carbon dioxide. This year, Reformation is upping the ante – by adding a RefScale dashboard to each customer’s account, allowing them to see exactly how much water, waste and carbon dioxide they have saved by choosing Reformation’s eco-chic collections over industry standard.
Reformation correctly note that, despite sustainability effort, everything we buy will still have some environmental impact. To offset that, the brand helps plant forests to naturally capture C02 from the air, recycles greenhouse gasses from landfill and invests in clean water solutions.
Shopping for clothes will always carry an impact on our planet, no matter where our clothes come from. But with Reformation’s contemporary, cool-girl collections, at least you know that you are shopping from a brand that’s done their best to do as little harm as they possibly can. And they are showing you exactly how they are doing that – and how, by supporting them, you are limiting your footprint on our Earth, too.
RefScale dashboard launches today, on Earth Day 2016.
All photos courtesy of Reformation