Reformation’s Earth Day Initiative: RefScale

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This Earth Day, we should all be asking ourselves just how much impact our shopping has on our planet. Amidst greenwashing, eco initiatives and endless discussions of a more transparent fashion industry, are we really choosing as well as we should? How can you tell if your conscious shopping is truly making a difference?

Reformation, the brand that’s making eco fashion sexy, is taking matters into their own capable hands by introducing a tool that makes it shockingly easy for shoppers to monitor their own impact. Last year, the brand launched  RefScale, a tool that made it possible to track exactly how much of an impact their garments had on the environment in terms of water, waste and carbon dioxide. This year, Reformation is upping the ante – by adding a RefScale dashboard to each customer’s account, allowing them to see exactly how much water, waste and carbon dioxide they have saved by choosing Reformation’s eco-chic collections over industry standard.

 

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Reformation correctly note that, despite sustainability effort, everything we buy will still have some environmental impact. To offset that, the brand helps plant forests to naturally capture C02 from the air, recycles greenhouse gasses from landfill and invests in clean water solutions.

 

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Shopping for clothes will always carry an impact on our planet, no matter where our clothes come from. But with Reformation’s contemporary, cool-girl collections, at least you know that you are shopping from a brand that’s done their best to do as little harm as they possibly can. And they are showing you exactly how they are doing that – and how, by supporting them, you are limiting your footprint on our Earth, too.

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RefScale dashboard launches today, on Earth Day 2016.

 

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All photos courtesy of Reformation

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was chosen as one of Vegan Good Life Magazine's Vegan Business Influencers of 2015 and nominated for Best Vegan Entrepreneur by Unicorn Goods Best of Vegan Awards 2017. She is also a Huffington Post blogger, THRIVE Career Mentor at Reading University and speaker at events such as VegFest and VegoVision Sweden. She loves to travel, do yoga on her sea-view balcony, and drink too much coffee.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: sascha@vildamagazine.com

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