Style Stories: Justine Siegler Shares Her Top Cruelty-Free Shopping Finds



When it comes to effortless, on-point cruelty-free dressing, Justine Siegler needs no introduction. The 21-year-old resident of Vienna has in a relatively short time created a respectable following for her blog, Justine Kept Calm and Went Vegan, where she explores vegan food and fashion with the kind of detailed writing and expertly snapped photos that were previously reserved for more mainstream bloggers decked out in leather and wool. Sleek and carefully curated, her blog sets the tone for the new compassionate shoppers: style-conscious, refined and curious – as in, where did your clothes come from? Fair fashion ranks high on Justine’s list, as do well-fitting shapes and subtly eye-catching minimalist designs.

Describing herself as a “hardcore vegan”, the foodie and fashionista shares her top five cruelty-free shopping finds – discover why she’s fallen in love with these designs and find out where to shop them.



Stella McCartney Binx Falabella Loafers

“I am a plateau sneaker type of girl, so I am so happy I found these vegan, fair produced shoes by Stella McCartney. They are classy, can be combined with nearly every outfit and thanks to the beautiful chain they will attract people’s attention right away! I love them.”



Medusa Mini Clutch Black

“If you would love to have a vegan bag that does not look like your everyday clutch, this is the perfect choice! The ornament gives this piece that special something. In my opinion it’s perfect for nearly every occasion. I love to wear it in spring and summer.”



Mud Jeans Skinny Lilly

A must in every woman’s wardrobe: a pair of super-sharp skinny jeans. This pair is fair, sustainable and of course all vegan. Trousers game at its best!”



Dick Moby Ory sunglasses

“I had been looking for the perfect shades for so long – and this is it. It’s fair and sustainable produced in Italy by hand, has the perfect shape and fits my style as well as I can imagine. Definitely my favourite for the sunny season!”



American Apparel Dylan Lightweight trench coat

I have already got a beige trench coat, so I decided to give this blue beauty a new home. It’s sweatshop-free, produced in the US. In my opinion a trench coat is one of the core fashion pieces every woman should own. I really like this one a lot, thumbs up!”


And a thumbs up from us for Justine’s versatile, wearable style must-haves. Easy to match and seasonally adaptable, these looks are the essence of style simplicity.


All photos by Alex Niederhofer, via Justine Kept Calm and Went Vegan.

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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