Vilda News: 8Dix Team Up with PETA

05. Lisa + David

Vivid colours, in-your-face graphics and a powerful message: “you’re not the only motherf**ker on this planet”. That’s how London-based urbanwear brand 8Dix interprets the animal rights philosophy, with four t-shirt designs created in collaboration with PETA. Designer duo Luca Marchetto, former design assistant to no other than Vivienne Westwood, and Jordan Bowen, former milliner to Stephen Jones, have blended their edgy aesthetic with the fight to free the animals held captive in the meat and fashion industries.


10. Twins and Lisa + Luca

Emblazoned with slogans “God Hates Furs” (poking fun at the Westboro Baptist Church’s homophobic messages), “Hell for Leather”, “Fry Your Sins” and “Bring Your Daughter to the Slaughter”, the designs are guaranteed to attract attention – wallflowers need not apply. The capsule collection has been immortalised in a photoshoot at London’s Big Sky Studios, where photographer Alexei Alexander snapped models in eye-catching makeup holding protest signs to create a “fashion activist” vibe.


07. Aiden + Nina and Kaine

The organic-cotton designs come in two sizes: a more snugly fitting tank and an oversized tee that look as striking as a men’s tank as they do as a women’s minidress. “Try vegan” is scrawled across the back and a part of the proceeds will be donated to PETA’s campaign work.


11. Twins + Lisa

03. Lisa + Jordan

09. Jordan + Luca



Buy the t-shirts here. See more about PETA’s campaign work here. All photos by Alexei Alexander.

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit:


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