Editor’s Notes: The Right Time


I started this magazine at the worst possible time, and I told as much to the people that helped me do it, prior to them choosing me. I had just moved to a new country, could barely pay my rent and didn’t know what a hosting service was. I didn’t have any money or staff and I didn’t know where to start to take the ideas in my head and turn them into a digital magazine.

But it was the right time for vegan fashion. The trend was on the brink of reaching Europe and we were at the forefront of the wave. That’s what my mentors saw, so I got the help I needed. I studied, experimented, learned. That’s how Vilda was born, and if I’d waited for the right moment, there still would have been no magazine.

I love stories about people who do things at completely the wrong time, only to do exceptionally well with it. One of my favourite bloggers got pregnant unexpectedly while working a temporary contract that ended soon afterwards. Did she sit and cry? Did she have an abortion? No, she started a mummy blog, wrote a book and now jets the world with her daughter on sponsored trips and has a successful career as a writer.

A friend of mine met a guy on holiday while her divorce was still finalising, but she went for it – they are now married with three kids. If she’d waited, she might never have seen him again. Another friend got a job here in the UK while his girlfriend was interviewing for her dream job in their home country. He took the leap and moved – and she followed, finding a job too, and now they live together and couldn’t be happier.

On the flip side, a guy I know was once offered the chance to write for a big national newspaper. He said no because the time wasn’t right – he was about to start studying for a career he didn’t particularly care about, but it was the ‘safe’ choice. Ten years later, he couldn’t be more sorry he didn’t take the chance. He tried contacting the editors again, but of course they were no longer hiring – they were letting people go, because of budget cuts.

The thing with opportunities is that they don’t come along when you want them to – they happen when they’re supposed to happen. And if you let them go to play it safe, you might end up regretting your choices. But on the other hand, how do you know that it’s Your Big Chance and not just an escape from reality that is, in truth, far from what you desire?

I usually use this technique: don’t think about ‘the worst that could happen’. The worst that could happen is you passing up an opportunity and spending your entire life regretting it. The worst that could happen is living your life according to what someone else thinks you should be doing.

Instead, think about the best that could happen. If you take this chance and it works out, how would that make you feel? If that prospect makes you dizzy with happiness, GO FOR IT. Don’t waste your time trying to calculate the probability of that actually happening, just grab the chance with both hands and give it your best shot.

And if there is no opportunity, if all you have is a burning desire to do something, to have something, to be something, just make it happen. Create the life you want to live. It might take time and I guarantee that it will not be easy. But it is very likely to be worth it.

There is very rarely a ‘right time’ to have a kid, buy a house, quit your job to start your own business or move to another country. But if you want these things, it’s up to you to make them happen for yourself. Life isn’t about waiting for the perfect moment; it’s about savouring the moments that you’re given.


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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: hello@vildamagazine.com


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