Nordic fashion is a true smörgåsbord (yes, that’s how it’s spelled!) of upscale designers, minimalism, and androgynous style mixed with more wallet-friendly fashion pieces. The Nordic countries are home to an unprecedented number of accomplished designers such as Acne, Dagmar, Filippa K, Won Hundred, Carin Wester, Wood Wood and the more affordable fashion houses H&M, COS, Samsø & Samsø and Cheap Monday.
However, with the consumption rates steadily rising, each Nordic citizen buys textiles every year that emits carbon dioxide equivalent to a drive from the far north of Norway to Denmark – which, according to Google Maps, is quite far. The fashion industry has a tremendous impact on the environment with its large need for water, energy, chemicals and pesticides. Now, the Nordic Ministers for the Environment have teamed up in order to make the Nordic fashion and textile industry the most sustainable one in the world. A few weeks ago, the ministers presented their action plan which includes a goal to extend the products’ lifetime and to reuse textile fibres.
“We want to develop a Nordic academy for sustainable fashion and design to educate designers throughout the Region in sustainability. There’s also a range of new business opportunities within green fashion – the Region can contribute to solving global environmental problems while creating growth and jobs,” says Denmark’s Minister for the Environment Kirsten Brosbøl.
Brosbøl also said that there is a plan to start a Nordic academy for sustainable fashion and design that will educate designers in the region in sustainability.
With Denmark being the world’s largest producer of mink fur, an industry which has devastating impact on the environment, it will be interesting to see how this initiative tackles the use of fur and leather (another enemy to the environment) in the Nordic fashion industry of the future. Hopefully, we will see more green, truly sustainable quality materials from the Nordic designers.
Top photo by Jesper Yu/Flickr Creative Commons