Could you tell me about yourself, your background and what led you to the creation of Ekoluv?
I’m an eco ambassador, model, stylist, designer turned entrepreneur and sustainability expert. My blog EKO & LUX and online store EKOLUV follow my passion toward a more eco-friendly and socially responsible way of living. My aim is to raise awareness, of the social and environmental impacts of the fashion industry. I hope to provide tools and information to empower and inspire people to make more conscious decisions with their purchases whilst still remain stylish.I’m a passionate social, environmental and animal rights activist and a member of the Fellowship 500 an initiative of the Ethical Fashion Forum, uniting 500 pioneering innovators in Fashion and Sustainability, Globally. My love of Vintage, Ethical and Sustainable Fashion fuelled the idea to start my own boutique enabling consumers to access fashion on a whole other level, giving people the choice to shop more consciously without having to compromise on quality or style. Every purchase helps to empower women through opportunity through the organisations EKOLUV is partnered with. EKOLUV was recently chosen as a Finalist in the 2013 Global Awards for Sustainable Fashion.I hosted and presented various eco fashion events including the Sustainable Fashion Show for World Environment Day 2013 and I was also an ambassador for one of the first Health and Wellness Congresses in Asia where I worked closely with WHO (World Health Organisation) leading those to a more healthier and happier lifestyle. I work closely with many eco-fashion designers and brands to bring about more awareness of the importance of Eco Friendly and Sustainable Fashion. I live a sustainable lifestyle where possible and I believe in positive social change through the empowerment of women by way of education and opportunity.
I am currently filming an eco documentary about the dangers of plastic pollution and the effect this has on our environment which will be released late next year.
Why ethical fashion?
We chose ethical fashion as it indicates an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment.Ethical fashion represents an approach which strives to take an active role in poverty reduction, sustainable livelihood creation and minimising and counteracting environmental concerns.
My aim is for the ethical and sustainable fashion movement to eventually become the norm. Allowing people to work a normal work week and earn a living wage which can sustain their needs. Where people making our clothes have their basic human rights met. A place where there is no child labour, no forced labour and where health and safety regulations are followed. Our relationship with fashion has changed dramatically and has a significant impact on people and the environment.
We want to enable consumers to know the full story behind the products they are buying, that both
the planet and the people along the supply chain are treated with respect and dignity.
Because we believe in creating and supporting opportunities for people in developing countries to benefit in an ethical and sustainable manner from the international market whilst being environmentally conscious of our practices. We do this through our choice to select/source/support/promote and sell exceptional quality, stylish items either produced under accredited associations and or ethical practices and methods of sourcing.
Our products are sourced from all over the world and in a variety of developing countries. We only encourage brands that use the highest quality, and or certified organic & ethically grown raw materials into their fashion wear. We consistently strive to ensure that all our products in some way leave a minimal carbon and water footprint.
What do you think are some challenges faced by those who choose to start a sustainable business?
Emily shares her favourite vegan items from EKOLUV with us:
2. Poncho, EKOLUV
3. Clutch, Indigo Fairtrade
4. Vest, Unreal Fur
5. Kimono, EKOLUV
Photos from EKOLUV and EKO+LUX.