One of the most amazing aspects of innovation in fashion is the development of new materials, which sometimes comes from the most unexpected natural materials. Case in point: the recent offering from Nanollose, an Australian brand that is all about experimenting with pioneering materials. The above dress has been created using lager fermented with living bacteria to create a cellulose fibre similar to cotton. And no worries about smelling like a walking hangover: this creation is completely smell-free.
Scientist Gary Cass and artist Donna Franklin first created a wine dress in 2007, paving the way for alcohol-fuelled fashion innovation. The beer dress takes the process to the next step, eliminating smell and making for a rather wearable design.
Could ‘edible’ fashion be the new frontier of sustainability? Displayed at the World Expo 2015 in Milan, the Beer Dress could represent an alternative to fabrics like cotton, which can put strain on the environment. Time will tell if this new cellulose fibre is a viable option for the future. In the meantime, cheers to the invention of beer couture.