Reformation is taking Earth Day by storm as they launch their Low Carb Collection, in addition to a new initiative that they’ve dubbed the Refscale, which will inform their consumers of the environmental impact of each of their garments.
The Refscale will appear on all of their items as indicated by an Earth icon and will note the CO2 and H20 footprint of that piece, in addition to the industry standard of a comparable garment and the applicable savings or debits.
For example, the new Abilene Dress used 331 gallons of water and 17 lbs of CO2. The industry standard is 329 gallons of water and 22 lbs of CO2, so this garment actually exceeds the standard by 2 gallons, but saves 5 lbs of CO2. The Low Carb Collection consists of pieces constructed with as little carbon dioxide as possible.
Here, I am wearing the Riley Dress from the Refscale collection – it uses 334 gallons of water vs. 2617 as the industry standard and 4 LBS CO2 vs 25 lbs as the industry standard.
All other photos from Reformation