The Fakeover: Why We Choose Faux

David Camilli The Fakeover

As the faux fur trend grows, we’re pleased to see the fashion world realise that the luxe look of fur can be obtained easily and stylishly in a cruelty-free way. But there are fashionistas around that have always shunned animal fur in favour of faux – here, we put a spotlight on some of our favourite vegan influencers, talking about why they’d never go for the real deal.


Abbey Jones Vilda Magazine
Djuna Da Silva Vilda Magazine

Maris Kastanos Vilda Magazine

Belinda Fraser Vilda Magazine

Victoria Moran Vilda Magazine



Illustration by David Camilli

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit:


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