Editor’s Notes: Introducing The Fakeover

Autumn is upon us – as the weather gets significantly chillier, we find ourselves swapping sandals for boots, sunnies for scarves and sundresses for coats – speaking of which, how will you cover up this winter? 


As part of the cruelty-free revolution in fashion, we at Team Vilda are all passionately anti-fur. Not only because killing animals for fashion is morally unjustifiable, but also because the fur industry is incredibly harmful to the planet. We know the truth: fur is not green, and will never be. Luckily, rejecting the real deal has never been as easy as it is now, thanks for the amazing selection of faux fur on offer. 


The fashion industry, while still quite fur-friendly, has embraced fake fabulousness – when Prada, Armani and Karl Lagerfeld go for something, you know that it’s been accepted by the inner circles. After faux fur showing up on the aforementioned catwalks, we rejoiced. Faking it is officially in.


Which is why now is a great time for Vilda’s newest initiative: The Fakeover. This autumn and winter season, we’re celebrating the virtues of faux. We’re showcasing brands such as Vriie, Faux England, Shrimps and Unreal Fur. We’re interviewing anti-fur heroes. We’re showing off our best faux fur looks. But most of all, we’re here to remind you how fierce and chic you can look without killing animals and polluting the planet. 


And…we want you to get involved! Join us for an autumn and winter of fabulous faux styles and celebrate compassion in fashion by saying no to real fur – whether you fake it or go for something entirely different is up to you.
Join us on Facebook, Instagram, Pinterest or Twitter – share your faux fur photos or views on fur with #thefakeover hashtag. Let us know what you think – be part of The Fakeover revolution! Let’s go faux together and wipe real fur from the fashion scene forever.


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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: hello@vildamagazine.com


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