Innovative, cool and cruelty-free: meet Delikate Rayne

Delikate Rayne is the brand we only dared dream of: chic, edgy, on-trend…and completely cruelty-free. Gone are the frumpy prints and shapeless cuts of the stereotypical “vegan brand” that sits so deeply rooted in the mind of the average fashionista. Instead, sisters Komie and Meg offer a sleek collection full of silky, sheer fabrics, daring cuts and faux leather that looks as edgy as the real thing…if not more so. After discovering this brand – and what a discovery it was! – I chatted to the girls about fabric sourcing, exciting plans for the future and that elusive “it” factor.

Tell us about your brand concept.

We want to empower women and encourage them to make better informed decisions about what they are wearing and buying. We aim to bring women a fresh contemporary alternative to what is currently available. Our pieces are ethically and consciously made in Los Angeles, CA. By using innovative animal-free textiles, clean lines, and asymmetrical cuts, Delikate Rayne’s pieces create a harmonious blend of compassion, luxury, and street style. Our immaculate craftsmanship and an aesthetic embodying edgy elegance, infused with an understated glamour, result in sleek must-have separates for every wardrobe. We have set out to change the fashion world, one cruelty-free garment at a time.

How did you start your brand?

We were bored with the redundancies of the suburban paradigm in which we were raised,  so we felt compelled to offer a something different as an effort to assert change. Being female and East Indian involves a great degree of determination, as male-dominant social norms prevail in our native country, and even in the context of our Westernized upbringing, traditional ethnic and gender expectations linger. For us, this meant that pursuing an atypical career in fashion was out of the question, but ignoring our love of style and form was simply unacceptable – our appetite to create prevailed. In the midst of all of this we realized that there really is a void that needs to be filled. By utilizing animal friendly fabrications as an ode to our lifelong vegetarianism, we’re able to execute compassion and style all in one. Enter Delikate Rayne…and now here we are. Hi.

What does cruelty-free fashion mean to you?

Compassion, luxury, and style all rolled into one. Creating something that is truly appealing and coveted without harming any living creatures in the process. It should be about how great the piece looks and feels. How it speaks to you – quality over quantity. It should be highest caliber of quality pieces that don’t skimp on delivering the “it” factor. This can be achieved through cruelty-free textiles – people just need to open their minds to the idea and be willing to try.

What have you struggled with as vegan designers?

The sourcing of fabric can be tricky at times because there is not as many as options available that has the quality we seek. We are continuously on the hunt for cruelty-free and sustainable textiles to create pieces that change the pre-conceived ideas of what animal-free garments look like. There are so many stereotypes we want to change when it comes to the whole world of cruelty-free dressing since it’s a pretty new concept to a lot of people.

What’s next for Delikate Rayne?

New limited edition vegan leather colours, the debut of new faux fur styles and some updated wardrobe staples in newly sourced vegan textiles.

Describe your brand in three words

Cool, compassionate, sleek.

 

…we must say we agree.

 

The girls choose their three favourite pieces from the collection:

 

 

 

 

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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was chosen as one of Vegan Good Life Magazine’s Vegan Business Influencers of 2015 and nominated for Best Vegan Entrepreneur by Unicorn Goods Best of Vegan Awards 2017. She is also a Huffington Post blogger, THRIVE Career Mentor at Reading University and speaker at events such as VegFest and VegoVision Sweden. She loves to travel, do yoga on her sea-view balcony, and drink too much coffee.

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: sascha@vildamagazine.com

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