Editor’s Notes: Vilda in Marie Claire UK!

Skärmavbild 2014-04-06 kl. 21.05.53

Certain things in life are so unrealistically cool that you just have to stop and pinch yourself: is this really happening? That’s how I felt when I opened up Marie Claire magazine and found my own face staring back at me from page 195. Only a year and a half after moving to London, I had started my own dream project – and had it advertised in my very favourite magazine. But how did my photo end up in Marie Claire?

Every year, Marie Claire hosts their brilliant Inspire & Mentor Scheme, where a few girls with exciting and interesting business and career ideas get chosen and paired with mentors that help them bring their ideas to life. And, as I told you in my very first Editor’s Letter (oh, memories!), I’m incredibly honoured to have been chosen. Poppy’s guidance was so valuable to me: starting out, I had a very clear idea of what I wanted Vilda to be, but I had no idea where to start. With Poppy’s advice, I could finally bring my idea to life.

The Marie Claire photo shoot was incredibly fun but also very nerve-racking for someone like me, who has never been on that tricky other side of the camera on a photo shoot before. It wasn’t made easier by the fact that Poppy, a seasoned pro, was amazing in front of the camera. I mostly felt like an awkward ugly duckling (well, maybe not so ugly, thanks to the gorgeous hair and makeup!) – but, as the picture shows, the end result looks great.

What makes me so proud about being in Marie Claire is not only the fact that I find it to be a thinking woman’s magazine, but also the idea that Vilda gets to be part of a campaign that represents career possibilities for women. The Inspire & Mentor Scheme is an amazing way to kick-start your business or career path, and I love that my project is part of that message.

So pick up Marie Claire and find out more about the story behind Vilda – but also about how the Marie Claire Inspire & Mentor Scheme could help your future career ambitions.  After all, if a girl with no money, no tech skills and just a year in the country under her belt can start an online magazine, then surely you can make your dreams come true!



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Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.

    1. Thank you! I had no idea. I’ve seen ‘me and my this’, ‘me and my that’ all over magazines and websites, so this is news. I’ve amended!

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Vilda (Swedish for “the wild one”) is an international digital vegan fashion magazine. Our aim is to inspire elevated compassionate living. For info and media kit: hello@vildamagazine.com


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