When you think of a fashion blogger, what’s the first image that comes to mind? A gorgeous girl in heels too skyscraper-ish for a human to ever walk in, the latest It bag on her arm, face shielded behind enormous sunglasses? Yeah, us too. But a vegan fashion blogger – that one may be harder to conjure up an image of. Maybe because there aren’t too many personal style bloggers out there that go for a 100% cruelty-free wardrobe, never mind showcase it in their online diaries. As eco fashion goes beyond the trend phase and becomes more commonplace and cruelty-free designers end up on glossy magazine pages, is the vegan style blogger the next logical step in fashion evolution? Slovenian Sasa, the chic lady behind Vilda favourite Duckalicious, is one of the few.

I first fell for Sasa’s blog thanks to cool-as-ice brand of minimalist chic – lightyears away from the tired stereotype of the hippie-ish vegan in long floral skirts. Her Twitter bio (“don’t bother following me if you only want a follow-back, I don’t do that shit”) is another reason we love her: stylish, straightforward and straight to the point, Sasa is one to watch – she just might be on the forefront of a new wave of cruelty-free fashion bloggers.

What inspired you to become a personal style blogger?
I simply imagined personal style blogging could be my thing. Four and a half years later, here I am, still doing it and enjoying it more than ever, so I guess I was right.

How would you describe your style?
I’m sitting here pondering this question and I realized one thing quite clearly: I don’t want to describe my style. I have an aversion to putting it to words, so why even try? Like they say, talk is cheap and a picture is worth a thousand words. (Or maybe I just wish I were more eloquent.)

What attracted you to cruelty-free style?
I’ve been vegetarian for ethical reasons for years, which naturally implied not wearing real leather or fur. While transitioning to veganism, I learned about the cruelty involved in the production of other animal materials, so I simply couldn’t justify to myself wearing them anymore – it just didn’t feel right.

What are some obstacles and difficulties you’ve come across as a cruelty-free style blogger and how are you overcoming them?

Other than avoiding real leather, fur, wool, silk, feathers etc., I can’t think of any. I don’t see this as an obstacle though, it’s only natural for me to live according to my principles.

How do you go about creating a blog post?
I mostly post my outfits, so the process of putting together my typical post actually begins with an idea of what I want to wear that day. By the time I’m editing the photos, I usually have a general idea of what I want to say in the post.

What has your reader response been?
Not that much has changed. Vegan readers or brands contact me from time to time, and I’ll just admit that connecting to like-minded people always warms my heart.

What do you see in the future of vegan fashion?

I’m pretty sure we’re about to witness an explosion of vegan fashion in the very near future and I’m positively excited to see this happen.

What’s next for you as a blogger?
I want to continue doing what I like to do, the way I like to do it. I wouldn’t mind joining forces with some vegan brands. I’m just taking it easy, looking forward to seeing what the future will bring.

Sascha Camilli

Founder and Editor

A passionate changemaker, Sascha Camilli is the founder and editor-in-chief of Vilda Magazine. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, London, Milan and Florence, before landing in her current hometown of Brighton, UK. She was selected as one of GLAMOUR UK's Most Empowering Nu-Gen Activists and is a frequent public speaker on the topic of vegan fashion and material innovation. Her book Vegan Style is out now on Murdoch Books.