Denim has made a major comeback and is now everywhere: shorts, skirts, dresses dungarees. But the traditional five-pocket trousers with a vintage look and indigo hues remains a key piece in our everyday wardrobe, even as far as coming seasons are concerned. I won’t go on about how versatile, fashionable and democratic a pair of jeans can be – I’m sure you know all about that. I’m here to tell you that a pair of jeans can hold so much more behind that awesome fit and cool look. That’s the case of four brands you should know now because they are thinking way ahead fast profit. Making organic jeans with an incredible control of production, they champion a passion for denim and, last but definitely not least, they look and feel amazing.
The Swedish brand set a goal in 2006: 100% organic denim production. Now, every pair of Nudie Jeans is made of organic cotton. Alongside that, the company shares its production guide so everyone can see where which garment is made. They also make sure that all employees involved in the process make enough money to live a fair life. On top of that, Nudie shares the passion for heritage denim, with a raw and savage line that you can break in and make your own.
Born in UK, the youthful brand is the only jeans label to have The Soil Association and the Global Organic Textile Standards (GOTS) certifications. So when you buy a pair of Monkee Genes you can be sure that there’s “no blood, no sweat, no tears” involved in any part of the process, from the cotton growth to the button, all clean and checked. The second best thing about it is that the brand has a unique style all its own – every collection features bright colors inspired by pop art along with more traditional blue jeans.
Look great and be good: that’s the main idea of, Kuyichi, the first brand to start an organic jeans production. Created in 2001 in the Netherlands, the label holds sustainable concerns and work with fibers such as organic cotton, recycled PET (for polyester) and cotton, Tencel, hemp and linen. The brand is also at Fair Wear Foundation, that guarantees good labor conditions linked with your pair of jeans, no child or slave labour involved. Kuyichi has a cool and elegant approach and we find that their autumn/winter collection pieces are to die for.
A brand that loves history and respect the environment, that’s Hiut’s deal. They don’t do catalogues – they do Yearbooks. They want to share their stories and listen to ours. With an organic line of jeans only, the label focuses on going above and beyond average. One thing I really like about Hiut is that they put Cardigan (Wales) back on the jeans production map. Having re-employed numerous workers, they now make 100 pairs of jeans per week. The brand also offers unwashed denim, which I have to admit I’m totally in love with this year.